‘A purposeful investment’: Why Rory McIlroy and Anthony Joshua are buying into F1

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Every sport is a business, but few are as closely connected to their budget lines as Formula One: Wipe away the oil and the champagne, and you see an entire economic world — one The Athletic will map out in Business of F1, our series all about this increasingly important element of a booming sport.

Supported By Every sport is a business, but few are as closely connected to their budget lines as Formula One: Wipe away the oil and the champagne, and you see an entire economic world — one The Athletic will map out in Business of F1 , our series all about this increasingly important element of a booming sport. Advertisement AUSTIN, TX — Rory McIlroy and Anthony Joshua couldn’t help the smiles that stretched across their faces when talking about why they love motorsports.

All of a sudden, at the end of their career, they’re left with nothing.” McIlroy focuses his investing strategy less on “trying to squeeze every single dollar out of every single opportunity,” he said. “There has to be a fun element to it and a sense of purpose and a sense of the journey and partnering with good people. And that’s really what we tried to do here.” As for Joshua, meeting the team was a big reason why he chose to invest in what he called a “unique” opportunity.

 

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