The Moment series, where highly successful people reveal the critical moment that changed the trajectory of their lives and careers, discussing what drove them to make the leap into the unknown.
When an article in The Dallas Morning News pointed readers to her blog, Box realized she'd made a mistake: Potential clients were reading her fashion tips and buying the clothes themselves. She wasn't making a penny, and affiliate marketing — where blogs link out to retailers in exchange for a cut of sales — wasn't yet commonly used in the fashion industry.
Here, Box discusses the challenges of launching LTK, the risks of completely devoting yourself to an uncertain venture and where any aspiring entrepreneur should begin.Box: saw me really struggling. We went for a walk one day, and he was like, "Anything's on the table. How would you want to make money on this?"
But there was a pressure of, "This better work, because I'm sacrificing everything to make it happen. And what if I do this for X period of time and it doesn't? That's going to just be this huge hole and pit in my life."