Artificial intelligence is coming to Hollywood — but is Hollywood ready for it? OpenAI, the company behind ChatGPT, is meeting with entertainment industry players, including executives at talent agencies and film studios, to demonstrate and explain its latest technology, Sora, which conjures videos based on what users describe in text. It's a delicate dance for entertainment companies that want to harness powerful tools that could reduce costs and streamline their processes.
Sora is not currently available to the public, but OpenAI has made the technology accessible to some creators, including director Paul Trillo, who said the technological advances have let him test bold ideas, without being restricted by time and money. “There is going to be like a seismic shift and people just need to start to embrace these kinds of aspects of how we’re going to make images in the future,” Trillo said. “We can all learn to adapt together.