Why pet owners love this Aussie-owned family-run pet food business: ‘It’s my new favourite’

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It’s all very well thinking you are what you eat and taking great care over your own diet. But have you ever paused to consider that you need to be thinking about what your pet is eating too? Enter Be Frank, a new pet food range available at leading pet store Petstock. Produced in the Hawkesbury Valley, Be Frank aims to differentiate itself from competitors in the crowded pet food market insofsar as it’s the go-to food brand for owners seeking honesty and quality in their pet’s food.

Highlights include the Be Frank Puppy Turkey, Salmon and Sardine Dog Food, down to just $31.98 for three kilos worth of food. Others rave about the Be Frank Grain-Free Duck and Turkey Dry Dog Food, down to $128 from $160. Reviews online for Be Frank are glowing, where pet owners say they have switched out all of their pets’ food for food by the brand. “I was looking for a top quality Aussie kibble and came across this one sitting next to my usual buy,” one shopper wrote.

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