in the throes of the recession, an entrepreneur founded a small Detroit jeans manufacturer that continues to be successful almost a decade later.
The small team of 10 churn out about 40 pairs of selvedge jeans a week. Each pair takes around 4 hours to make.It really started when I had a pair of my favorite jeans and I would take into my tailor and she'd repair them, and they got so threadbare and so worn, she refused to fix my jeans. And I said,"Okay, would you make me a pair?" She told me it couldn't be done. That was kinda the seed that was planted if you can't make a pair of jeans.
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