Two Years In, How Does Ontario’s Competitive Sports Betting and iGaming Market Stack Up?

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Two years after the launch of Ontario’s competitive iGaming market, how does it compare to others?

Thirty-eight states now offer some form of legal sports betting and seven have authorized online casino gambling as well. How does Ontario compare to those states by handle and revenue?, Ontario became the first province to allow an army of private-sector iGaming operators to legally launch and accept wagers from residents. That followed federal lawmakersBefore April 2022, the government-owned Ontario Lottery and Gaming Corp.

iGO did not disclose monthly totals, just for the whole quarter. However, simple math suggests Ontario’s iGaming market saw an average of approximately $4.6 billion in online casino wagering, $1.03 billion in sports and event betting, and $143.7 million in poker play per month in the final quarter of 2023. Revenue would average $157 million from online casinos per month, $57 million from sports betting, and $5.7 million from poker.

Six other states offer both iCasino and online sports betting, but only two have both competitive markets and populations within arm's length of that of Ontario: So, when you look at those numbers, Ontario’s competitive iGaming market is lagging behind those in comparable U.S. states, which, granted, are more mature markets for legal online casino gambling.Most of the numbers above do not include the online gambling business of Ontario’s OLG, which is substantial.

Moreover, according to Vixio, Ontario has already surpassed Michigan by online gambling revenue. The province is also outdoing what other smaller and medium-sized states are reporting, such as Arizona, Tennessee, and Virginia, on a sports betting-only basis: If you include iCasino, the gap widens further.

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