We should demand more from social media companies

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Our collective response should leverage scientific insights to address the nuanced challenges and opportunities that social media presents

Viviane Poupon is a neuroscientist and the president and CEO of Brain Canada. Jean-François Lavigne is creative director and innovation lead, digital design, at the creative services firm Sid Lee.

Social media owners are very aware of the risks the platforms pose to our mental health. For example, internal research conducted by Facebook that it has been unwilling to share with the public hinted at the profound negative effects of. Facebook’s reluctance to make platform changes, fearing revenue loss despite knowing the risks, underscores the necessity for transparency and independent scientific research to fully understand these consequences.

Of course, the pandemic exacerbated the situation, deepening our kids’ relationships with social media. What was supposed to connect young people stuck at home left many feeling more alone. Derya Sargin, a researcher at the University of Calgary, is studying how prolonged isolation during childhood or adolescence interferes with brain development and causes long-term behavioural issues, including social anxiety.

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