Takoyaki business in viral prank may be held liable for lack of promo permit, says DTI

The Department of Trade and Industry said that the owner of a Takoyaki Business, who admitted that his viral April Fool’s prank was part of a marketing scheme, may be held liable for conducting a promotion without a proper permit, Ivan Mayrina reported on "24 Oras" on Thursday.“Kung inaamin niya na marketing gimmick yan lumalabas na parang siya talagang promotional in that sense.

If the owner of the Takoyaki business applied for a permit for its April Fools prank as a sales promo, the mechanics may not have passed the DTI standards.“Tinitingnan natin yung mechanics. Sino ang sakop? Paano ba manalo dito sa sales promotion na to? At kung ano man yung pinapagawa nila para manalo, tama ba ito? Wala bang illegal dito or immoral dito?” she added.The DTI clarified that it had no power to suspend or cancel business permits.

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