Global smartphone market continues recovery, sees major brand shift

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Global Smartphone Market Noticias

Nabila Popal

The global smartphone market continued its bounce back in the opening quarter of 2024, led by sharp increases from Chinese vendors.

According to the International Data Corporation , the market is seeing a major shift.

Shipments in the opening quarter rose 7.8 per cent year-on-year to 289.4 million units, the third consecutive quarter of shipment growth. While shipments of iPhones dropped 9.6 per cent to 50.1 million, Samsung’s were flat at 60.1 million, with its market share slipping to 20.8 per cent from 22.5 per cent. Apple’s share dropped to 17.3 per cent from 20.7 per cent. Xiaomi and Transsion registered 33.8 per cent and 84.9 per cent growth, respectively, with shipments of 40.8 million and 28.

“While Apple managed to capture the top spot at the end of 2023, Samsung successfully reasserted itself as the leading smartphone provider in the first quarter. While IDC expects these two companies to maintain their hold on the high-end of the market, the resurgence of Huawei in China, as well as notable gains from Xiaomi, Transsion, OPPO/OnePlus, and vivo will likely have both original equipment manufacturers looking for areas to expand and diversify.

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