Philippine participation aims to exceed in 2024 the over P1 billion sales leads it generated in 2023 from the Middle East’s biggest, most important travel eventOn Monday, May 6, “Love, the Philippines,” a 90-square-meter booth set up by the Tourism Promotions Board Philippines, opened in a simple ceremony at the 31st Arabian Travel Market , the biggest travel fair in the Middle East, this year hosted by Dubai on the theme “Empowering Innovation – Transforming Travel through Entrepreneurship,”...
TAKING THE LEAD. Sec. Christina Frasco, flanked by Philippine Ambassador to the UAE Alfonso Ferdinand A. Ver and TPB Chief Operating Officer Marga Nograles, presents the best of the Philippines to key stakeholders of the Middle East travel and tourism sector at the Abu Dhabi Room of the Dubai Convention Center
Frasco’s audience roared their agreement. A key figure in Qatar tourism, for instance, took to the floor to say, “We love the Philippines, 40 percent of my staff is Filipinos. Hospitality is in their DNA.” Another stakeholder said categorically that he had had the best halal food he ever had outside of the Middle East in the Philippines, citing Banwa Private Island, an exclusive all-villa island retreat and nature and marine reserve in northeastern Palawan.
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Philippines to showcase tourism offerings at Arabian Travel Market, Seoul Int’l Travel Fair 2024The Department of Tourism and its marketing arm, Tourism Promotions Board, are set to lead the delegation who will spotlight Philippines' tourism offerings in back-to-back travel and trade events this month.
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