AMVCA’s impact on revenue streams, market expansion for African content

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Amvca,Goldberg

The thrill of recently concluded 10th Africa Magic Viewers’ Choice Awards (AMVCA) might be winding down after a two-day celebration aimed at recognising outstanding talents in Africa's film and movie industry.

The thrill of recently concluded 10th Africa Magic Viewers’ Choice Awards might be winding down after a two-day celebration aimed at recognising outstanding talents in Africa's film and movie industry.The thrill of recently concluded 10th Africa Magic Viewers’ Choice Awards might be winding down after a two-day celebration aimed at recognising outstanding talents in Africa’s film and movie industry. However, the positive impact of this prestigious event will resonate for years to come.

The report also states that over 3,000 direct and indirect jobs are created each year during the award ceremony. These include jobs in event management, set design, art direction, technical crew, fashion design, makeup, hair, photography, public relations, and more. Another remarkable impact of the AMVCA is the increased recognition and exposure of African films on the global stage. This has created new opportunities for co-production, collaboration, and distribution deals with major players in the film industry. This has also resulted in a surge of production activities, leading to income generation from actors, filmmakers, crew members, and supporting industries such as catering, logistics, equipment rentals, stage building and management, etc.

The winners of this mouth watering prize were ex-Big Brother Naija , reality show stars, who are coincidentally cousins, Neo Akpofure and Venita Akpofure. The duo graced the cultural event in Istekiri master pieces. Venita draped her hourglass figure in a gorgeous Itsekiri-inspired bustier dress with a deep neckline merging African heritage with the allure of the film industry.

The same trajectory of evolution can be traced to the ceremonial Isiagu, a cultural fabric which has grown to be the pride of the Igbos. The fabric often produced in red, black or white is patterned with motifs showing a fierce-looking lion’s head that has gained international recognition outside the runway through the recent incorporation of the pattern into the flight outfit of a local airline.

With over a decade of elevating contemporary Nigerian culture and heritage through fashion, Goldberg lager, has made events like the AMVCAs crucial showcases for the growing national and global appreciation of Nigeria’s fashion vanguard. The Federal government has urged member states of the Economic Community of West African States to prioritise the building of climate-resilient health systems and also integrate environmental considerations into health policies and programmes.

 

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