Media industry needs to upskill to face challenges of AI

: Is Artificial Intelligence really capable of affecting careers in creative fields such as graphic designers, visual editors, and news presenters?

Ashwad, who is also the president of Ikatan Setiakawan Wartawan Malaysia-Indonesia , said the ability of an individual to improve his skills will be an important element in the transition of the media industry towards the new technology. He said as the rapid pace of AI innovation brings various ethical, social and regulatory considerations, Ashwad said that industry players, taking into account the challenges and complexities that will be faced, need to establish guidelines.

Meanwhile, News Straits Times associate editor Ahmad Najmuddin Ahmad Najib also agreed that the media industry needs to be ready to face the challenges of AI. “Every generation will have its challenges. The future may be a bit hazy right now, but we will somehow see how it goes – how we can merge this,” he said to Bernama.

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