As S&P 500 reaches fresh highs, experts say generative artificial intelligence will create new investment opportunities

While some investors may fear a pullback, experts say it would be wise to watch for companies that are ahead with adopting generative artificial intelligence.The index — which tracks the performance of around 500 of the largest U.S. company stocks — has jumped 53% since inflation peaked in 2022, experts noted during theSign up for NBC LA newsletters.

Many investors are tempted to stay in cash because"they just feel comfortable there," according to Courtney Garcia, a certified financial planner and senior wealth advisor at Payne Capital Management. Call centers have already been disrupted by AI, and other areas like financial services, legal services and Hollywood still stand to benefit, she said.

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