Loleth So, HSMA president and group commercial director of Megaworld Hotels & Resorts during the launch of the HSMA Sales & Marketing Summit on May 24, 2024.MANILA, Philippines— The Hotel Sales and Marketing Association , the premier organization of hotel sales and marketing leaders in the Philippines, is set to stage the second Sales & Marketing Summit this month.
Here are the major segments of the summit as well as the resource person and topics that will be covered. A briefing on the Economic Outlook and Tourism Trends - April Lee Tan, Vice President of COL Financial Philippines "Beyond the Headlines: Effective Crisis Communications” - Multi-awarded broadcast journalist and former international television news anchor. now Senior Vice President of Corporate Relations of SM Investment Corporation Rico HizonGreen Horizons: Sustainable Practices and Innovations in Hospitality, and Sales and Marketing Innovations for Driving Growth
“Somehow our tourism industry is really starting to boom but not in the same level that we want it to be or we expect it to be, but definitely it’s getting there,” she said, adding how such summit could help the industry recover. Credit growth accelerated further to 9.6 percent in April from 9.4 percent in March as Philippine banks disbursed more production...