Geoff Keighley: Big Companies Have To Treat Their Developers Right

The host of E3 replacement Summer Game Fest, Geoff Keighley, kicked off the showcase’s fourth year by doing what many have called on the veteran industry insider to do for months: use his biggest platform to acknowledge the current state of mass layoffs, cuts, and cancellations at some of gaming’s biggest publishers and studios.

A billboard in Los Angeles for Summer Game Fest is currently memorializing some of the game teams that are no more. Keighley, who has long attempted to steer clear of taking a stance on controversial topics, didn’t castigate any of the executive teams behind these decisions. Instead, he tried to strike a more positive note, putting up a list of 2024 breakout hits like Palworld and Balatro that found success and big audiences outside the standard AAA publishing models.

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