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Meet the Companies Fighting the Online Counterfeit Merch Business

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Brand-protection companies Corsearch and CounterFind are using robust technology to stop the sale of unauthorized merch, music and tickets.

radio recordings from the 1980s, popped up for sale on Coda Records’ website without the storied metal band’s permission., Iron Maiden’s head of business affairs, contacted the act’s labels, BMG and Warner Music, for help persuading the U.K. retailer to pull down the unauthorized album — with, he says, no success. His next call went to Corsearch.

Since then, CounterFind has expanded to 30 employees and works with Bravado, the merch company owned by Universal Music Group that representsand dozens of other artists. “The majority of these major counterfeiters are working from their couches overseas and they’re creating print-on-demand products,” Aronson says.

 

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