[Good Business] Redefining success, guided by values

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‘The Filipino experience is rooted in a strong sense of community, empathy, and a deep respect for human dignity – values that should be at the core of how we conduct business’

As we celebrate the Philippine Independence Day this week, it is an honor to launch the “Good Business” column, a collaboration between the PHINMA-DLSU Center for Business and Society and Rappler. This partnership aims to provide a platform for thought leadership on how businesses can be forces for good in society.

Unfortunately, this dominant discourse is silent on the local cultural context and would always surface the tension between profits and purpose. If we look deeper into the Filipino context, we realize that these traditional paradigms do not fully capture the essence of our cultural values and aspirations.At the PDCBS public launch on March 8, 2024, attendees from various sectors challenged us to define “good” in the context of business.

Integrating these Filipino concepts into our understanding of good business leads us to principles that provide guidance for reflective practice at the individual, interpersonal, and communal/institutional levels.” – their deepest values, desires, and commitments. This self-awareness serves as the foundation for authentic leadership and decision-making.” and the dynamics of relationships. It calls for treating others with profound respect, recognizing their inherent dignity and worth.

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