Business must fill the community basket

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In a struggling country like ours, business has a moral duty to do as little harm as possible and to put back into the community.

Diepsloot by air during an event held at the Muzomuhle school in Diepsloot, 24 November 2021 in which the Steyn City Foundation and Auto and General insurance delivered “Happiness to Diepsloot”. They gave hundreds of scholars bags with stationary and other essentials. Each grade has specific needs and they catered for that with input from the school to be of the most use to the scholars with the aim of not only helping the scholars, but also help ease the financial burden on their parents.

One of the issues which emerged in the recent election was the supposed malign influence of capitalism on our society… reflecting that many South Africans feelBut we would argue that in a developing – and struggling – country like ours, business has a moral duty to do as little harm as possible and to put back into the community.

That’s not communist tub-thumping, it’s pragmatism: looking after people and the environment means sustainable markets in the future.That’s why it is encouraging to see leading seafood restaurant chain Ocean Basket supporting the Abalobi organisation, which helps fishing communities earn fair prices for their catch and, in turn, sustain their families and their culture.

The cooperation is an example that other companies can follow – not in the least because it is a genuine commitment rather than “greenwashing”, the practice of massaging a corporate image to make it look more planet-friendly.

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