, Nintendo president Shuntaro Furukawa said that the company was not planning on using generative AI technology for its games in a recent investor call. Furukawa's caution stands in stark contrast to most tech and gaming companies, which are either enthusiastically pursuing generative AI, or leaving the door open to do so in the future.
Google now inserts a little AI generated answer box above the search results you want that will sometimes tell you tomost valuable company in the world To give Nintendo a little more credit, it's also a move that lines up with the company's creative history: Nintendo sets trends instead of following them. On the tech side, Nintendo habitually uses lower-power, older hardware to push new experiences no one else thought of: inventing handheld gaming as we know it with the Game Boy then reinventing it with the Switch, or inspiring a generation of lesser motion control imitators with the Wii.