The smartphones, manufactured by Transsion Holdings accounted for the largest share of smartphone shipments across Africa.
This quarter marked a significant milestone as smartphone shipments outpaced feature phone shipments, which saw a decline of 15.9% to 18.8 million units, indicating a clear transition towards smartphone adoption across the continent. He said: “In Q1 2024, Transsion brands such as Tecno, Itel, and Infinix maintained their leading position in terms of market share, thanks to their compelling entry-level device portfolio tailored to the African market.
Tecno Mobile is one of the leading mobile manufacturing companies in Africa. Its first research and development centre was in Shanghai, China and it began operations in July 2006. Tecno focused its business on Africa and the South Asian market. However, following market research conducted in South-East Asia, Africa and Latin America, the company found that Africa was the most lucrative region. As a result of this, in 2008, it stopped doing business in Asia to exclusively focus on Africa.
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