La Bonne Brosse Aims to Shake Up the Luxury Hair Care Market

The French brand, launched two-and-a-half years ago, opened last week its first boutique, on Paris’ Rue de Richelieu.

She began La Bonne Brosse with Pauline Laurent, a friend from business school who is another seasoned beauty executive. Holiday Shopping Heats Up Early, According to Bazaarvoice Report In the boutique, their lushly colored creations are laid out on a trompe l’oeil tablecloth made with artful stitching to look like a set table., the duo wants to turn a commodity into a modern, functional luxury. La Bonne Brosse brushes are made in France of cellulose acetate, generally used in luxury eyewear, giving an organic feel and biodegradability.Their four main brush models are meant to cater to all hair types.

To develop Cair, Laurent and des Robert needed some more capital, so they fund-raised. Thirty women invested, with a minimum ticket of 20,000 euros, equaling altogether 1 million euros.Prior to the Paris store opening, 70 percent of La Bonne Brosse’s sales were generated online, with the rest from key department stores. It is the number-one hair care brand in LeEach month, 25 percent of the brand’s clients online are repeat purchasers.

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