In the rapidly evolving landscape of retail, few companies are as well-positioned to harness the power of artificial intelligence as Walmart. While most consumers are familiar with Walmart's B2C offerings, the retail giant has been quietly revolutionizing the B2B space through its Walmart Business division.
To address these needs, Walmart Business created a dedicated site, app, and omnichannel experience focused on organizational buyers. The platform offers a wide range of products, from office supplies to break room essentials, all at Walmart's signature everyday low prices. But what truly sets Walmart Business apart is its strategic use of AI to enhance the B2B shopping experience.
"We're using AI to generate those keywords, and that information on the pages that assist the search engine and ultimately assist the business buyer," Hubka explained. This AI-driven approach not only improves the visibility of Walmart Business in search results but also ensures that business customers can quickly find the products they need.
The company is also investing in automation throughout its supply chain, creating new opportunities for employees to upskill and take on more technically advanced roles."Now I have a job that's 15 percent manual. It's more enjoyable. It's more interesting. And I've just been able to extend the longevity of my career at Walmart in a new and different role," Hubka explained.Looking to the future, Hubka sees AI playing an increasingly important role in B2B retail.
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Fuente: ForbesTech - 🏆 318. / 59 Leer más »
Fuente: ForbesTech - 🏆 318. / 59 Leer más »