Ghost kitchen company once valued at $1B pivots to grocery delivery as food-prep business withers

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Fast Food,Food Delivery,Freshdirect

Today's Business Headlines: 08/08/24

A pandemic-era unicorn that opened hundreds of “ghost kitchens” around the country will lay off more than 50 New York City-area workers and shift gears to grocery delivery as the food-prep model quickly fades away.

Reef will become the landlord of the facilities, which will continue to provide grocery delivery services, according to the executive, who did not want to be identified because the initiative has not been announced yet.Gmail experiencing worldwide outage in latest Google concern: report In a statement to The Post, FreshDirect said that it “works with a few local vendors including Reef and Metrospeedy to help fulfill a small portion of orders,” adding that despite the impending layoffs there has been no discussion about “discontinuing their services.”

 

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