Looking to date a man in finance? You’re not the only one

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With Girl on Couch’s TikTok ‘man in finance’ viral pop hit and the popularity of ‘dating up’ on Netflix’s Bridgerton, are Gen Z singletons learning to embrace new dating priorities?

Dating sites are reporting a greater desire by young women to box-tick success and wealth when it comes to finding their perfect partnerin April, by US comedy creator Meghan Boni, who goes by the handle Girl on Couch, is now a viral hit turned summer dance-floor anthem, after Boni’s-style vocal was set to music and remixed by several DJs, including David Guetta, netting Boni a considerable sum once she released the song on Spotify.

Column inches are given over to tips on how best to bag these prize bucks. There are fashion spreads that show readers how to dress to attract these types and influencers offering up ‘tips’ to increase one’s chances with a finance-bro, such as hanging around financial districts’ rooftop bars or even jetting out to Mykonos.

“This is a lighthearted and a fun way of looking at how to pair up,” she says of Boni’s viral hit. “But it has truth to it too. Ultimately, my female clients want a financially strong guy who can provide for them. It’s attractive that a guy has his life together and is in control. Many want a guy who is 6ft because it’s about feeling protected too. So, while it is possible to get all the above, let’s be honest, a trust fund is rare.

Bridgerton: Nicola Coughlan as Penelope Featherington, who is seen as dating up. Photograph: Laurence Cendrowicz/Netflix Unequal distributions are very much at play when it comes to education. In Ireland, more women graduate from third level education than men.

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