Versatility and Comfort Are Focal Points at Atlanta Shoe Market

FitFlop has some nostalgic looks in store for spring 2025, such as its platform wedge sandals with a raffia look.While the upcoming election and the unpredictable economy were top of mind for buyers and exhibitors at the August edition of The Atlanta Shoe Market, footwear leaders were optimistic as the industry rolls into the second half of the year.

At Carhartt, national sales director Alan Jones anticipates that the company will finish 2024 strong. “Last year, retailers had too much inventory,” he said. “Now, they’ve worked through that, so I think we will see less promotional activity and higher receipts. We had single-digit growth in the first half of the year and we expect low double-digit growth for the fall season.”

For the first time at The Atlanta Shoe Market, all of the Wolverine work shoe brand booths were showcased in a single consecutive row, said Keen, too, is focusing on “faster and lighter” when it comes to work boots, said Kevin Kious, senior director of sales. A new carbon toe is lighter weight and allows for a sleeker profile. “It doesn’t look as much like a work shoe,” he added.

“Athleisure still dominates the business,” confirmed Greg Nicoghosian, vice president of global sales for Pajar. The company is focusing on sneakers that are functional and high-performing, such as its lightweight, travel-friendly Premium Cup line. K-Swiss, too, is capitalizing on a continued interest in lifestyle sneakers by adding price points, as well as fresh colors and materials, into its collections. Expect to see faded uppers, leather with suede overlays and other details in the company’s spring 2025 introductions. What’s more, the company is seeing significant business in wide size options and will continue to make these available in its collections.

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