Lowe's becomes latest company to scrap DEI policies amid 'woke' backlash

) is scaling back some of its diversity initiatives, becoming one of the largest companies yet to make such an about-face as activist pressure mounts.

Similar changes discarding so-called DEI initiatives have been picking up momentum at major US corporations in recent months as critics target what they describe as "woke" policies.Lowe's reversal is the only from a company run by a black CEO. Its boss, Marvin Ellison, is the only black executive to have run two Fortune 500 companies: Lowe's and JCPenney.

Ellison, Lowe's CEO, has diversified the executive ranks of Lowe's since becoming the boss and he also had meetings with employees to discuss race following the police killing of George Floyd.That philosophy adopted in 2019 includes shareholders, customers, employees, and suppliers, along with the communities where a company operates.

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