New business district established in East San Jose as shopping center makes comeback

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The Tully Road-Eastridge Business Association, or TREBA, is now being established as a new business district in East San Jose and will hold an upcoming food, art and entertainment festival.

Lauren MartinezThis week San Jose voted to move forward with a plan to establish a new business district., held their grand opening at Lion Plaza in East San Jose, bringing new energy to a decades-old shopping center.

"Our hope is not only to our business but to help out other business owners in the plaza. So we can bring the vibe back," Trinh said.Trinh said the shopping center off Tully Road was once a central market for the Vietnamese community and she believes it has the potential to be the hub it once was.Around the corner, Christina Bui and her mother have owned Love Me Knots Bridal at the shopping center for 35 years.

Bui said during the pandemic many of the small businesses suffered. It was during that time the city's Office of Economic Development allocated funding to those willing to start a business association. Bui then helped create the"I felt like we were bringing people together and having actually a voice, a common voice," Bui said.

"Knowing that we'll be fiscally sustainable, for the year, and knowing that it's going to be paying for cleanliness, safety, beautification and events, my mind is blown," Bui said.Most San Mateo restaurant owners are happy having two city blocks a pedestrian-only experience, but some people don't like the closure.

 

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