Is Amazon Angling To Buy TikTok? The Two Companies’ Ties Deepen

📆 13/09/2024 05:54 a. m.
📰 ForbesTech

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Alexandra S. Levine is a journalist covering technology's impact on society, mainly writing investigations and features about social media, children's safety online and AI. She joined Forbes in 2022.

Amazon had a relationship with TikTok well before TikTok's future was on the line, but their latest partnership has taken on new significance.

Illustration by Fernando Capeto for Forbes; Images by MirageC/Getty Images; Kenneth Cheung/Getty Images Amazon’s turning to TikTok to tap into social, and TikTok’s turning to Amazon to strengthen its burgeoning e-commerce business. Insiders say that these “frenemies” locking arms could help thwart a ban.approaches for TikTok to be sold to an American firm or face a nationwide ban, the Chinese-owned social media giant is quietly deepening its ties to a major company that is central to Americans’ daily life, and one of its biggest rivals: Amazon.

Amazon’s attempt at social commerce was Amazon Inspire, a TikTok-style personalized in-app feed with shoppable photos and videos that launched in late 2022, while TikTok’s answer was TikTok Shop, which went live a year later.

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