been in the hot seat at Cell C for just over a year, and a turnaround at the long-troubled mobile operator is starting to gain traction., Mendes sits down with TechCentral editor Duncan McLeod for a detailed interview in which he provides an update on what’s happened in the past year at Cell C, paints of a picture of the state of the business today, and sets out what comes next for the mobile operator.
recently refreshed its brand identity and signalled its intention to take back market share from its bigger rivals.Why he left what seemed to be a plum job at Vodacom to take on the difficult challenge of turning around Cell C;Cell C’s plan to recapture the title of third largest mobile operator from Telkom – and to take the fight to MTN and Vodacom;