Shropshire manufacturer's product named in memory of late director who was 'at heart of family business'
PDA 51 was also the first product developed by the company after Paul’s death, something he was particularly keen on and wanted to see introduced onto the market. Paul’s wife Alison, Serchem’s Commercial director, said: “We’re very proud to be a family-run company and include all our staff within that extended family. It’s something that’s very important to us and was really important to Paul.“It’s fitting that the first product we’ve packed in our new branding is PDA 51, particularly when you consider just how much it meant to Paul.
“Our rebrand in January was a major landmark for the company while at the same time being a particularly poignant reminder of Paul, and staff were touched to hear that our branding agency had designed our new logo complete with a hidden ‘P’ incorporated within it.