Berlin-based Delivery Hero and Dutch multinational Just Eat Takeaway are two companies at the center of the ruthless online food delivery sector. Investment bank Stifel examined both stocks and found that one has significant upside amid a fiercely competitive "winner-takes-all" market. Shares of both companies are traded in the U.S. and across Europe.
line The online food delivery industry has dramatically transformed over the past decade, with companies pursuing aggressive growth strategies to gain market dominance. Stifel noted that this approach, dubbed "Blitzscaling," aimed to create "first-scaler advantages" by reaching critical mass and generating positive feedback loops in their respective markets. More restaurants would join a platform as more customers placed orders on it.