Clients may be open to AI-generated investment advice, but industry still adapting

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Research suggests clients are willing to follow advice provided by a human using artificial intelligence

A report from the OSC and the Behavioural Insights Team found investors were open to advice from a human using AI.Some advisors have adopted artificial intelligence for administrative functions such as transcription, client management and data analysis, but many are reluctant to rely on the technology for portfolio management.from the Ontario Securities Commission and The Behavioural Insights Team , Canadians are more open to following advice from an AI tool.

“What we found is that people most closely followed the advice of a human using AI,” Mr. Tregebov says. “AI was second place, and the human was third place.” “A lot of the software exists that can actually do that, but I don’t think anyone’s willing to turn the keys over just yet,” he says. “Our analysts and our group use AI, but you still have to eyeball it, assess it, and use some intuition to see what’s what,” he says. “Because at the end of the day, it’s junk in, junk out.”

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