How a man's passion for Lego turned into a multi-million-dollar business

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Father-of-three Kenny Lee said his lightbulb moment came when he was arguing with his wife about the amount he was spending on Legos.

A Melbourne man has turned his passion for Lego into a multi-million dollar global business by transforming the way the construction toy is created.

"A lighting system that lets customers enjoy while building Lego, that Lego set or it allows them to retrofit that Lego set essentially bringing the whole thing to life," Lee said. With prices ranging from $30 to $300, turnover last year was a staggering $12 million and it's not surprising that their customers are grownups.

 

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