Yun Fong Lim was “thrilled” when the Financial Times told him his academic paper on last-mile delivery had been cited in a patent application by ecommerce company eBay. “We had several conversations with companies, including DHL, during our research to learn about the issues,” says Lim, professor of operations management at the Lee Kong Chian School of Business in Singapore. “We’re glad to see that our research has some impact.
Published in Marketing Science, “Dynamic coupon targeting using batch deep reinforcement learning: an application to livestream shopping” is by Xiao Liu, associate professor of marketing at NYU Stern School of Business. Her study found that using advanced computer methods, such as batch deep reinforcement learning , to set coupons for online shopping helps businesses earn more money than traditional coupon methods.