The tech company behind Woolworths smart trolleys says its carts can track shoppers through stores and send targeted ads.The tech company behind Woolworths smart trolleys says its carts are designed to increase impulse buying, with the capability to send personalised ads depending on a customer's shopping habits, and even which aisle they're in at the store.
In Europe, Finnish supermarket chain Kesko introduced smart carts made by tech company Navigine to its 98 stores, which the company said increased the average customer spend by 6 per cent. Woolworths and other retailers already use personalised advertising online that makes offers based on a customer's previous purchase history or browsing habits.
A Woolworths spokesperson told the ABC the feedback from customers to its smart trolleys had been overwhelmingly positive. Nationals leader David Littleproud told the ABC after the public scrutiny on supermarket prices, grocers should be focused on ensuring their prices are fair.