Many Americans plan to shop local on Small Business Saturday

Small Business Saturday has been around for 15 years, but it appears a lot of Americans still aren't familiar with the initiative, which takes place the Saturday after Thanksgiving. A survey by Lending Tree found that only 46% of American consumers are familiar with Small Business Saturday. However, once they learned about the initiative 53% said they would participate.

Best apps to manage your money as the holiday shopping season ramps upThe idea behind Small Business Saturday is to help give local businesses a holiday boost since big box retailers get most of the attention on Black Friday. It was started by American Express in 2010 and was co-sponsored by the Small Business Administration the following year. The U.S. Small Business Administration says $17 billion was spent at small businesses on Small Business Saturday in 2023.

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