When Atelier Wen, a Chinese brand, released its first watch in 2018, the Porcelain Odyssey, the market response was uncertain. Priced around US$700, the watch featured a porcelain dial adorned with Chinese characters. Despite initial doubts, the limited edition series of 570 pieces sold out in 2019. With this success, Atelier Wen, co-founded by French enthusiasts passionate about watchmaking and Chinese culture, further developed their line.
Their ambition is to celebrate Chinese culture and craftsmanship, producing high-end watches that compete with traditional leaders in the industry. In recent years, Chinese brands like Atelier Wen have gained international attention for delivering competitive and compelling high-end watches, reflecting a broader trend in China's move up the value chain in various industries