How to shop Small Business Saturday in NYC: Guide

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From bodegas to hardware stores, small businesses power NYC. This Small Business Saturday, shop local to find unique gifts and invest in the communities that keep the city thriving.

Small Business Saturday highlights NYC’s local shopsSmall Business Saturday, the Saturday following Thanksgiving, is here again. Launched 15 years ago by American Express and co-sponsored by the Small Business Administration since 2011, the day encourages shoppers to support local businesses rather than big-box retailers that dominate Black Friday.

Highlighting the importance of these businesses."They are there 24/7 offering what we need when we need it, and we are committed to making sure they have every spare dollar to operate," Assemblymember Jenifer Rajkumar said. Rajkumar says the city will be supercharging small businesses by educating them on new federal ownership disclosure rules in order to give them more money to invest back into their businesses.

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