Seán Boyle, founder of UnitMode: 'Consumers are increasingly sceptical of environmental claims in advertising and brands are struggling to maintain trust and credibility'
“Our focus is helping companies protect their brands. This is critical if they don’t want to face consumer resentment, potential litigation and fines. We hold companies responsible for full transparency, ensuring any claims can be verified,” says Boyle who comes from an engineering background and is the former head of sustainability at Twitter .
“We often lack insight into whether these companies are genuinely accelerating their transition towards a sustainable economy or not,” he says. “UnitMode evaluates the overall performance of a company, the sector relevance and the greenwashing trends most commonly associated with that sector.in large doses,” Boyle adds.
“Our vision is to supercharge consumer-powered climate innovation by addressing the weakest link in the climate solution arsenal: credible and transparent communication,” he says. “By enabling brands to engage with consumers credibly, UnitMode aims to position marketing as a critical agent of change in the transition to a sustainable future.”