Why fast-food companies like KFC and Chick-fil-A are betting on chicken tenders again

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Fast-food companies like KFC, Taco Bell and McDonald's are getting back into chicken tenders to boost sales and capitalize on the next chicken trend.

are getting back into chicken tenders as a way to attract consumers with a low-risk, high-reward bet on a familiar favorite.

Taco Bell, also owned by Yum! Brands, has been testing chicken strips in tacos and burritos. McDonald's says it's also testing out versions of its McCrispy sandwich, which will be available in nearly every global market by the end of 2025. That's because of the product's taste and value, which have turned customers into loyal fans, said Raising Cane's co-CEO AJ Kumaran.

In October, KFC kicked off a "chicken tenders battle" campaign for its new tenders, featuring a satirical ad that calls out its rivals. KFC representatives also visited locations of Popeyes , Chick-fil-A and Raising Cane's in Baton Rouge, New Orleans and Atlanta to pass out free KFC samples in front of the competitor stores.

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