"Unfortunately, I'm not going to be able to help anybody with lift tickets...but just to get started in the sport is difficult. It's not a cheap sport, by any means."
Open at 1350 South Broadway since December 7, Denver Ski Company is filled with skis, snowboards and gear that manufacturers wanted out of their warehouses, either because they were overproduced or because newer models have come in. "We really do strive to be a local, approachable ski shop that you're going to want to come in and just kind of hang out and talk with people that know what we're talking about, that are passionate about the sport, that are passionate about trying to get more skiers out on the mountain," Sullivan says."A lot of people feel like if you're buying discounted stuff, you're going to get discounted service, and we feel quite the opposite.