Twitter's decision to stop disclosing MAUs came after the company missed analyst estimates on the metric for two straight quarters. Twitter blamed the decline on tweaks it made "to prioritize the health of the platform" as well as the European Union's General Data Protection Regulation and a purge of "locked" accounts meant to get rid of bots, among other factors.
"We feel like our messages of launching new products and services and connecting what's happening continues to really resonate with advertisers," Segal told analysts on the earnings call.
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