'The last thing the world needs is another beauty brand. But that’s too bad,' Lady Gaga snarks in the promo clip introducing her latest venture:. She’s right. It’s hard to keep up with the countless brands on the market, with each pushing the next 'big thing,' whether it’s an innovative formula or a buzzy trend . It’s even harder to find one that’s not tethered to a star—because, as every marketing exec knows, there’s no greater influencer than an A-list celebrity.
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