spent over $400 million on acquiringThe primary reason SPOT loves talk-content so much is financial; Spotify founder Daniel Ek let slip on an earnings call in February that Spotify believes podcasts can help it “shift [our] cost base from variable to fixed.” In less investor-y speak, that simply means:
Ten months on, that “opportunity” is rapidly maturing – and eating into the bread and butter of record labels.survey. The results haven’t been granted half enough of the attention they deserve in music biz circles. To put that into context, let’s say a teenager spends four hours a day listening to audio content; in 2014, they would have spent over 3.5 hours of that time consuming music; yet five years on, in 2019, this number has fallen by 17 minutes per day, by two hours every weekto suggest the music business has reason to fear the growth of podcasts.
According to Daniel Ek, on average, a music track is a “three-minute time commitment,” while a podcast is an “hour’s time commitment.” Presuming that those 35 million people only listened to one podcast each in Q3 , that would mean that podcasts on Spotify were being listened to for 35 million separate hours in the quarter; if those hours were filled with music consumption instead of podcast consumption, they would have resulted in 700 million plays of three-minute songs.somewhere around $0.
Completely wrong. Way more choice between radio and podcasts during walk or car time. Even sirius is repetitive. Even easier to downliad podcasts and free. I do listen to Americana music podcast though. Rest is talk
I don't think podcasts are threatening the growth of music industry. They just tend to reside on similar platforms, such as Spotify and YouTube. Terrible music that sounds like shit lacking any kind of authenticity is what's threatening the growth of the music industry.
Mine isn’t.
The music industry just pushes the same repetitive sound from artist after artist. Choke out or minimize any musical talent for rock solid mediocrity. I fully support podcasts at this point or listening to older music. There is your diversity.
'Yes We Can' BarackObama acting talent actingskills ActorSingerSongwriter
How about music is just getting shittier?
The music industry is a threat to itself. It just keeps cannibalizing or recycling itself. Innovation and creativity is more difficult to come by.
I listen to about 30 mins of music a day and 5/6 hours of podcasts
Two entirely different things there RollingStone. Cold take.
Music ≠ Podcasts
joshfuerbringer
I don't know. Let's ask Obama!
Rolling Stone is threatened the growth of the music industry. facts
The Black Key's do a really great breakdown of the state of the music industry on the Joe Rogan podcast. Podcasts & music can be compared to radio without the ads. Personally i enjoy both music and podcasts. Should we really be concerned about record labels taking a hit?
Yes...more people are listening to podcasts as of late.
No!
No. 'Musicians' who can't even play an instrument are threatening the industry.
Can everyone stop using auto tune!!!!! Go see Pearl Jam live unbelievable Keep Rockin
Pop music died 30-40 years ago
No.