Taco Bell doubles down on dollar Cravings menu with new deals - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 48 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 22%
  • Publisher: 51%

Malaysia News News

Malaysia Malaysia Latest News,Malaysia Malaysia Headlines

As the dollar menu disappears from fast-food chains, Taco Bell is doubling down in preparation for 2020's breakfast wars

The news comes after a broad decline of the dollar menu across fast-food chains. McDonald's killed its iconic Dollar Menu in 2013; in 2017, McDonald's executives admitted that the company was stillThe economics of selling a menu item for just a dollar did not make sense for many companies, as franchisees complained of low profit margins. Instead, McDonald's, Wendy's, and other chains — including Taco Bell — gravitated towards bundled deals.

Taco Bell itself seemed to abandon its dedication to the dollar menu in favor of more bundled deals last year, swapping out its Dollar Cravings Menu for its new, unified Cravings Value Menu last December. However, Melissa Friebe, Taco Bell's senior vice president of brand marketing and consumer insights, says that the chain is committed to keeping the $1 menu items around.

"Customers are looking for a real clear idea of what they're getting," Friebe said. "And, more and more, this idea of being clear, consistent, transparent. People's lives are so busy, they just want to know that they've got something reliable for them. But what's great about Taco Bell is you also have the variety, the unexpectedness, the creativity."

Friebe says that the addition of $1 breakfast menu items is one of the biggest changes to Taco Bell's Cravings Menu since it launched in 2014. With

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Nasty. Last place i want is the Bell

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in MY

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

10 things you need to know before the opening bell - Business Insider10 things you need to know before the opening bell
Source: BusinessInsider - 🏆 729. / 51 Read more »

10 things you need to know before the opening bell - Business Insider10 things you need to know before the opening bell
Source: BusinessInsider - 🏆 729. / 51 Read more »

10 things you need to know before the opening bell - Business Insider10 things you need to know before the opening bell
Source: BusinessInsider - 🏆 729. / 51 Read more »

10 things you need to know before the opening bell - Business Insider10 things you need to know before the opening bell
Source: BusinessInsider - 🏆 729. / 51 Read more »

TD Bank tops US customer satisfaction ranking - Business Insider - Business InsiderTD Bank likely stood out due to the service quality of its branches and its strong checking account offerings and digital banking services: Yeah, they beat me too---They need to correct it---Because they stole funds out the account and closed it--
Source: BusinessInsider - 🏆 729. / 51 Read more »