Adidas with Beyonce to launch new collection - SABC News - Breaking news, special reports, world, business, sport coverage of all South African current events. Africa's news leader.

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Adidas with Beyonce to launch new collection via SABCNewsOnline

Adidas described the collection, which features on the cover of January’s Elle magazine, as gender neutral. It includes jumpsuits, cargo pants, hoodies and cycling shorts, mostly featuring signature Adidas triple-stripes.

The partnership comes as Adidas seeks to attract more female customers, an area where it has lagged bigger rival Nike and German competitor Puma, which saw its sales boosted by a collaboration with singer Rihanna that ended last year.

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