like using fake accounts that misrepresent one's identity or using methods to artificially boost the popularity of content.
Such activity runs counter to Facebook's policies, even if the content that individual accounts are sharing doesn't explicitly violate Facebook's community standards. In fact, "most of the content shared by coordinated manipulation campaigns isn't provably false," per a Facebook blog by Nathaniel Gleicher, Facebook head of cybersecurity policy.
Instances of coordinated inauthentic behavior are likely to grow more frequent in the coming year as new machine learning and AI tools make these efforts easier to scale.
As CIB gets more scalable, Facebook and other platforms will struggle to investigate and enforce this behavior in a timely and efficient way.
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