times, per app-tracking firm Apptopia. We argued that sub interest would be driven by two key factors: high-caliber content, including from top-grossing franchises like the Avengers, which has been a primary emphasis in Mouse House marketing; and an affordable price point set between $6 and $8 .
Among new services, Disney+ had the highest level of consumer awareness , compared with Apple TV+ and HBO Max , TV Time/UTA.
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