José Cil, the CEO of Restaurant Brands International, the parent company of Popeyes, Burger King, and Tim Hortons, told Business Insider earlier this year that Popeyes' sales of tenders were up and Burger King's chicken sandwich sales had also increased. So, Popeyes began developing a chicken sandwich of its own.
A simple taste test isn't enough to make something the fast-food menu item of the year. The Popeyes chicken sandwich is an icon because it kicked off the Chicken Sandwich Wars. Popeyes and Chick-fil-A faced off in the Chicken Sandwich Wars.Chick-fil-A helped kick off this national battle. A week after Popeye's launched it chicken sandwich nationally, Chick-fil-A tweeted: "Bun + Chicken + Pickles=all the ❤️for the original.
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