Lessons In Experiential Retail From The Pet Industry

  • 📰 Forbes
  • ⏱ Reading Time:
  • 49 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 53%

Malaysia News News

Malaysia Malaysia Latest News,Malaysia Malaysia Headlines

In a world where more customers want to stay at home and have products and services delivered to them, a company in the pet industry is mixing things up with experiential retail.

Zoom Room Dog Training is an indoor training gym for dogs that is turning the traditional training model on its head. Instead of focusing solely on each dog’s experience like many pet companies do, Zoom Room focuses on the experience of each human. The company’s motto is, “We don’t train dogs, we train the people who love them.

In experiential retail of any kind, data and personalization are key. Zoom Room is data driven to provide the best experience to each person. Each client is tracked and their preferences and history are recorded so they only receive specific communications that apply to their needs. Zoom Room also appeals to millennials by taking photos and videos of dogs during their training sessions, which it then shares with the owners on a platform that integrates into social media.

By embracing experiential retail and creating an environment where dogs and owners can bond with each other and others like them, Zoom Room is turning the dog training space upside down. The company shows that great experiences can come in all industries and that providing a data-driven, personalized experience resonates with customers.Blake Morgan is a keynote speaker, customer experience futurist and the author of two books including her new"The Customer Of The Future.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 394. in MY

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Lighting Industry Sues to Stop New Efficiency StandardsA California law taking effect today would require new light bulbs to produce 45 lumens per watt. That would remove almost all incandescent and halogen bulbs from store shelves. Two industry groups want courts to put a hold on the regulations. (KQEDnews) KQEDnews California taking freedoms away daily! KQEDnews KQEDnews These bulbs will eventually die. Halogens are a fire hazard and incandescent is inefficient. LED or bust.
Source: NPR - 🏆 96. / 63 Read more »